Blending strategy and UX
to design solutions that are both
human-centred and business-ready
Explore my work across two tracks – UX research and design projects, and strategy led transformation
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UX Projects
Health | UX Research | Design | Prototype | AI
A digital support app concept designed to help people with endometriosis track and manage symptoms while connecting with a supportive community.
Retail | Delivery | UX Research | Interviews | Usability Testing | Analysis
A conceptual food delivery aggregator designed to help users compare options across multiple food delivery services such as prices, delivery times, and restaurant availability in one seamless platform.
Strategy Projects
Banking | UX Research | Design | Stakeholder Collaboration
A UX-focused Salesforce rollout that streamlined loan and credit processing, cutting approval times by 90% and boosting applications by 15%.
Banking | Process Evaluation | Workshops | Benchmarking | Future State Redesign
A review of 100+ processes, and redesign of 5 processes with customer experience at the centre, reducing customer service times by 30% and improving satisfaction.
National Insurance | Stakeholder Research | Surveys | Workshops | Change Strategy
Built trust and adoption during a insurance system rollout through research-driven change initiatives, increasing employee trust by 20%.
Food Manufacturing | Process Evaluation | User-Centred Pain Point Analysis | Benchmarking | Future-State Design
A process mapping and re-engineering effort using BPMN and benchmarking, identifying automation and ERP opportunities to boost efficiency and employee experience.
