nnmohamed2@gmail.com

Hello, I'm Nafisa Mohamed

UX Strategist & Researcher

Shaping human-centred solutions for mission driven industries, and helping teams turn insights into impactful products

Professional Background

I am a UX strategist and researcher with a decade of experience in management consulting and digital transformation; now channeling that expertise into designing human centred products that make measurable differences in people’s lives.

For over 10 years, I have led transformation programs across banking, insurance, manufacturing, and the public sector. I have managed complex projects, mapped user journeys, driven adoption of new systems, and highlighted process and service design improvements.

Along the way, I discovered my passion for understanding human behaviour. I enjoy uncovering user needs, translating them into insights, and shaping solutions which have led me to pivot more deeply into UX research.

UX Expertise

Today, I bring hands on experience in user interviews, survey design and administration, usability testing, affinity mapping, journey mapping, and prototype creation.

I work fluently with tools like Miro, Dovetail, and Qualtrics to turn research into actionable design recommendations.

Welcome To My Portfolio

Here you will find a collection of projects that bring together my background in strategy and my passion for human centred design. Each case study reflects not just the outcomes, but the process of uncovering needs, solving complex problems, and shaping better experiences.

This is not just a showcase of work; it is a window into how I listen, analyse, create, and grow as a researcher, strategist and designer.

Mission and Values

I am especially passionate about applying UX research and strategy to organisations and industries that create meaningful impact, whether in healthcare, tech, or other mission-driven sectors, combining data-driven insights with empathy to
design products that are
inclusive, intuitive, and impactful.

What Do I Bring?

Strategy and UX Blend

10+ years in consulting, now applied to human-centred design

Empathetic Communicator

Build trust with users and stakeholders through clear, open dialogue

Complex problem solving

Skilled at mapping journeys, spotting gaps, and designing future states

Data and Empathy Driven

Combine analytics with human insight for balanced recommendations

Collaboration and Facilitation

Experienced in guiding workshops and aligning diverse teams

Change and Adoption

Experienced in guiding organisations through transformation and new tools

When I Am Not Working, I Am...

I thrive on curiosity and love uncovering new perspectives through the people I meet and the places I explore.

The lessons from these adventures shape what I do, both personally and professionally, and keep me adaptable, inspired, and connected to the world around me.